A case study in management
Canada Goose Outlet There is an underlying reason as to why India’s anti corruption movement has garnered immense canada goose jacket outlet sale support in such a short span of time: it is a highly efficient management model. The right mix canada goose kensington parka uk of marketing, motivation, operations and service is spearheading the process, reports Gateway House Canada Goose Outlet
It is not often that you can draw lessons in management from a mass public initiative. I went to Azad Maidan in Mumbai in August to join the thousands others in the fight against corruption.
But the business analyst in me couldn’t help marvel at the management spectacle that was on display. The mission, operations, communications, enrollment, marketing, motivation and customer service of the movement were being managed in a way that would put most business school case studies to canada goose outlet shame.
The field had roughly a thousand people, including a hundred volunteers and a few dozen policemen. One corner of the field had covered seating (it had been raining all day).
Those fasting were sitting on stage facing the myriad television cameras at the opposite end, separated only by enthusiastic supporters. On the mike were organisers, community leaders and sloganeers from different walks and religions of life Hindus, Muslims, Christians, Sikhs alike.
Outside the covered area were groups of protestors in circles doing their own sloganeering. The crowd was mostly lower middle class educated, passionate, decent and downright patriotic.
The older men were in office going cotton pants with shirts, and the women in salwar suits. The younger crowd was in jeans and tee shirts, holding up the canada goose outlet sale Indian tri color with pride.
Both the young and the elderly were protesting side canada goose outlet online by side, reflecting the gravity of the cause that had transcended the generations.
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Speaker after speaker on the stage made the mission of the movement crystal clear: it is a fight against corruption. Not land acquisition, not food inflation, but corruption. Team Anna was taking on leadership of a cause for which demand was high but supply almost zero.
Canada Goose sale To confirm a tangible outcome, rather than an endless battle for a good cause, a measurable and achievable success criteria had also been defined passage of the Jan Lok Pal Bill. Canada Goose sale
canada goose store This laser sharp focus has enabled the organisers and the citizen protestors at Azad Maidan, as also the distributed protests around the country, to march in step and direct all the firepower towards the one, single goal. canada goose store
Lesson: Focus is a pre requisite for fighting a larger, more empowered competitor.
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canada goose coats Image: A supporter of canada goose outlet in montreal Indian social activist Hazare listens to a speech during Hazare’s fast in New DelhiPhotographs: Adnan Abidi/Reuters canada goose coats
On the field, Eliyahu M Goldratt’s Theory of Constraints was being executed flawlessly to ensure that there were minimum bottlenecks.
cheap canada goose uk The help desks were placed near the entrances with enough space for people to queue for sending postcards to the prime canada goose outlet store uk minister. The entire process of taking the postcard (provided free), getting a pen (borrowed), writing canada goose outlet online store into the postcard, filling the PM’s address (done by an organiser) and receiving a chest badge, took less than five minutes! cheap canada goose uk
Yes, I timed it. That’s called a Throughput time in MBA language, and five minutes would have clinched a medal.
And all of this was done by five people manning a booth that was seeing thousands pouring in since morning. That’s Lean Management for you.
Lesson: Queues can scare away people. Managing the crowds should be a priority.
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Canada Goose Jackets Image: Supporters of Indian buy canada goose uk social activist Hazare wave Indian national flags at Ramlila groundsPhotographs: Adnan Abidi/Reuters Canada Goose Jackets
Two boards were communicating the message. One had the slogan Azaadi ki doosri ladai.
The second had listed out the 11 major differences between the government’s version and Team Anna’s version of the bill. It was so simply written that a taxi driver, who had also been looking up at the board with me, turned and said, “Agar member of parliament aur member of legislative assembly ko vote khareedne ke liye nahi pakad sakte, to https://www.canadagooseoutlets.biz kya faida?”
canada goose No better indication that the board was serving its purpose. canada goose
Lesson: Keep your message simple, direct and catchy.
uk canada goose outlet Subscription to the movement is easy. All you need is an I am Anna topi and lots of patriotism. Language, religion, caste, age, gender no bar. uk canada goose outlet
buy canada goose jacket cheap Most slogans are in hinglish India’s unrecognised national language. There were Sikhs, Muslims, Hindus, Christians who stood up to claim that they were in it together. So did the Gujaratis, Marathis, Biharis and Tamilians, and men and women canada goose parka outlet uk of all ages. buy canada goose jacket cheap
There is no registration required. No need to learn jargons, or fear missing the fine print, or providing proof of your Indian citizenship or Indian ness, or accumulating loyalty points by fasting for a minimum number of hours to be considered a bronze, silver or gold patriot.
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