Tamara Schenk, Research Director at CSO Insights has written a great piece on the need to define Sales Enablement here. She says, “Definitions are a productivity booster rather than a waste of time.”
At Playday, we are looking at Sales Enablement in India and like most global companies have found, India is well, different. Let’s take the example of Uber. A company that prides itself on seamless, cashless travel across the world decided that it would need to bend its business model in India by starting to accept Cash payments.
“Increase the number of Sales people.” – Anon
No, it’s not Anon. It’s most Indian Sales Managers.
Let us look at our definition of Sales Enablement.
Sales Enablement is a continuous activity aimed at enhancing the sales experience for the customer by empowering the Sales force with product knowledge information, case studies and sales collateral in a central place for easy access with a digital organisational outlook.
Let us break this to understand better –
We, at Outsell, are constantly striving to make Sales Enablement easy for you. Request a demo!
16 Yonge Street
#769, 17th F 3 Main
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Bangalore, Karnataka - 560095
402, Om Niketan, Above Bombay Mercantile Bank
Pali Road, Off SV Road,
Andheri West, Mumbai – 400058