While we make strides in the world of Sales Enablement in one of the fastest growing economies of the world here in India, we are trying to create content and information for you that is relevant to the industry and the business climate. The Playday team is constantly inspired by the market and thought leaders and here we look at 11 of the very best in our field.
It’d be wrong to start the article without mentioning HubSpot’s excellent Sales blog to gain insight into the world of Selling. HubSpot provides some of the finest and user friendly tools for marketers to empower sales.
Brainshark helps companies improve sales effectiveness and productivity. Their Ideas Blog is a treasure trove of industry expert views and articles that stay with you in your regular work. Being an industry leader is natural to Brainshark and we recommend this eBook from Brainshark as a primer for the industry.
Keenan is A Sales Guy and when he says he’s badass, he’s right. Keenan writes passionately and has a to-the-point, no nonsense approach towards Sales. His experiences are an invaluable insight into the world of Sales Enablement.
We love Mindmatrix because it gives us a sense of perspective in their blogs. They are data driven and write about technologies and how they help to enable sales. Rukmani Anantharam writes topical and informative pieces on the market and sales environment.
SiriusDecisions is the leading global b-to-b research and advisory firm and their blog provides valuable inputs on Sales. We found this checklist to be of great use. They write about each step in the process of Sales Enablement which helps understand importance of every individual and their roles that lead up to the eventual sale.
True Sales Results is a boutique sales consultancy solely focused on B2B technology sales to the enterprise. Since they are solely B2B, we constantly turn to their experiences while selling B2B products ourselves. Take this article for example, where they talk about Kids being in charge, essentially talking about Startups and 20 somethings leading the way for change. I am still in my 20’s (albeit the other side of 25) but I attended a meeting with Series B funded Indian Startup with 22 year olds on the table and I could connect with the article.
Take a look at the Sales Enablement posts from Inflexion Point’s Blog where they are rethinking the fundamentals of modern B2B Selling. A subtle approach to selling makes them a Playday favourite. Their piece on Sales Funnel resonates with every Sales Enablement individual and helps you make decisions earlier than usual.
Yesler Blogs has articles on Marketing Automation, Content Marketing, Analytics and of course Sales Enablement. Being a Marketing Company at large, they are essential to understanding the link between Marketing and Sales. We recommend this as necessary reading.
Marcus Sheridan is an Inbound Marketing expert who sold swimming pools by writing blogs. Sounds interesting? He was on the verge of bankruptcy until he realized the power on the internet and utilized it to get fantastic results. The Sales Lion blog writes about creating content for internet consumption. Of course we can’t deny that Content is afterall, king.
No article about Sales Enablement blogging is complete without the mention of Sales Benchmark Index. As the name suggests, they are all about numbers and you should be too. The Sales Enablement Case Study is a great example on how to create great plans in the field for clients and find customer success.
We hope this list becomes your ready reckoner for Sales Enablement reading on the web.
Miraj started his career reconciling Third Party trades at Goldman Sachs. Since then, he's sold Fixed Income Bonds to Central Banks, Recruitment Solutions to Multinationals and Security Systems to Industrial plants in remote locations across India. He understands the rigmarole of a Sales man because he is one.