The internet and digital era is here to stay. While up to 5 years ago CRM software wasn’t even a focus for most Indian companies, nowadays most of the high standard businesses are using this type of system, and it works well for them. Digitisation is on the rise too, so you need to take advantage of that. Just having a field sales force and regular channels doesn’t work anymore because these people require to be enabled to sell. But how can you kickstart this digital transformation?
As a company, creating a great website is one of the best ways to generate more customers. You will find it a lot easier to interact with the audience, and the return on investment can be amazing in the end. The idea here is to focus on value and quality for the customer. You can get some amazing results via a great website that elucidates your business areas and offerings. In India, we created websites years ago that are slow on browsers and rarely optimised for mobile, which is the first screen for most Indians. A smooth website experience for your customer is the first step in Digital Transformation.
In a post on The sales secrets of high-growth companies, McKinsey wrote –
When it comes to customer experience, leading organizations are building out digital routes to market or augmenting traditional direct or indirect sales with digital.
Aside from having a good website, you also need the means to communicate with customers. It enables you to better communicate with customers, and the return on investment can be huge this way. Of course, there will always be some issues here and there that you have to take care of. The idea is to be resilient, focused and to never stop talking with the audience and learning what they want from you. Newsletters, chat windows and emails are great tools you can use to generate leads and customers the right way. We will be presenting a detailed article on inherent benefits of using Newsletters, Chat Windows and Emails in the coming weeks in the next article about Digital Transformation.
One of the best ways to improve your sales is online sales training for your Sales representatives. Sales reps across geographies get to learn more about the product, shares best practices and how to present it to the customer.
Customers today have a different approach and requirement. They want to have their benefits outlined and listed right off the bat. They want a product/service that fulfills their needs and will speak to multiple vendors and zero in on the one that not only provides value but also brings in expertise, which comes from knowing the Products well. If your Sales reps are better trained, they will present a coherent picture to your customers.
High Growth Companies spend on their personnel and training as is shown here below from the McKinsey post.
With online sales training, you get to cross-sell or even upsell your company’s products and services. The return on investment can be huge, and in the results are exceptional for sales reps. Outsell is here to help you with that.
As a professional Sales Effectiveness Platform for Sales Reps, Outsell allows you to take your time and identify the best ways to improve your business conversations. You will learn how to upsell or cross-sell. By doing that, you will find it easier to bring in more leads and customers, not to mention you will cater to their needs in a much better way.
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