In this post, we will be discussing 3 elements in detail –
A curated newsletter that provides information that is valuable to the customer is a great example of engagement.Let me list down important points to note while creating these newsletters
But what do I put in the newsletter, you ask?
Here are 3 things we think, will be easy to curate and help you make the process of creating a newsletter not as time-consuming as you think it is.
For more Ideas, have a look at this post from Act-on.
You are probably thinking why do I need this on my website in the first place but most prospects visiting your website are not familiar with your website. A polite greeting with an intention to help and not sell is great for a website visitor.
Remember, a person coming to the website to learn about your products and services if aided in the process is more likely to buy something. A study called “Making Proactive Chat Work” that was conducted by Forrester Research found the following:
“Many online consumers want help from a live person while they are shopping online; in fact, 44% of online consumers say that having questions answered by a live person while in the middle of an online purchase is one of the most important features a Web site can offer.”
Here’s an example of our own website where Rwitam, our Product Manager who is always there to help any site visitors. (He is 24 but chooses to use a picture from his school days!)
Live Chat windows are great tools for Query Resolution and Building trust among the customer while providing great turnaround times.
Millennials are going to be an important set of customers in the coming years. This infographic is a handy guide why your business would need a Live Chat Window if it has to engage a millennial.
Here is the list of Highest Rated Live Chat Window service providers by Capterra. At Outsell, as you can see we have been using Drift, but depending on the need of your organisation, I’d urge you to have a look at the options available on the link above.
Emails are my favorite mode of communication with customers. Many epitaphs have been written about email but the reports of the death of email have been largely exaggerated.
At Outsell, being a young startup we have relied on emails as the primary mode of business development. Email marketing has helped us scale tremendously in the last year. We have used MailChimp to send out communications to our prospects and used the automation feature in MailChimp to full effect.
The beauty of the Automation feature is that it allows you send emails based on the activity from your subscribers. If users have opened or not opened an email, then they get a unique followup email. This allows you to send out 3-4 emails with one click.
You get analytics on who has opened the mail, clicked on links on your email, great times to send an email campaign and a bunch of details which you can use to fine tune your mails to your prospects and clients.
As a progressive organization, you must look at Email Marketing very seriously. VentureHarbour posted a good comparison you can see below. It is valid for up to 5,000 subscribers.
We hope you liked this post, second in our series of Kickstarting Digital Transformation for Sales.View the previous post here.
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